The primary mission of a CMO is to facilitate growth and increase sales by developing a comprehensive marketing plan that promotes brand recognition and helps the organization gain a competitive advantage. The CMO manages and oversees all the company's marketing activities. The CMO must have extensive knowledge of brand development, sales management, product, distribution management and customer service. The CMO will participate in brand marketing, pricing, advertising, market research, marketing communications, project management and public relations.
A marketing director is responsible for overseeing the planning, development, and execution of an organization's marketing and advertising initiatives. They play a vital role in the growth of a company and have important responsibilities that range from creative influence to business strategy. The primary responsibility of the marketing director, who reports directly to the executive director, is to generate revenue by increasing sales through successful marketing for the entire organization, through market research, pricing, product marketing, marketing communications, advertising and public relations. The CMO is the most important marketing position in an organization.
This role is responsible for the success of a company's marketing efforts. Since this responsibility is very clear, the CMO is responsible if the marketing strategy is not successful or is not as successful as predicted. This explains why the position of marketing director has the highest turnover rate of all top management executives, with an average term of 43 months as a CMO. It aims to be a place where fractional CMOs or marketers who are considering becoming fractional CMOs can connect and share ideas. Of course, instead of striving for a full-time position, marketers can strive to become a fractional CMO.
The CMOx accelerator provides the guidance you need to take the first steps to becoming a fractional CMO. The parameters of that position must be clearly defined when a CMO joins an organization; otherwise, there may be a conflict between the CMO and the CEO.