As a part-time employee, a fractional CMO can hire multiple clients at once, meaning they can bring a wide range of experiences and skills to your company. A full-time CMO may have a more limited focus, but a fractional CMO that has a lot of hands in different hands can offer a broader perspective. A fractional marketing director is someone who performs the role of CMO without forcing the company to commit to a full-time person for that position. Think of it as a CMO as a service.
Many organizations already recognize the value of outsourcing other senior management functions, such as the chief financial officer. They may not need the services of a full-time chief financial officer. Instead, they need someone to come and perform this function for a few hours a week. They bring someone who has the top-notch experience they need, but who doesn't force them to pay the cost of having someone as well as permanent staff.
Also called an outsourced CMO, a fractional CMO is an experienced marketing leader who becomes a part-time executive in an executive addition to your company. A fractional CMO could be considered to be the same as a part-time CMO, but as you can imagine, fractional means that the time your CMO spends will be shared between several companies you serve. Being a fractional CMO allows me to offer a cost-effective service with high added value to my clients, where I literally operate like one of their employees with aligned objectives. Unlike any of the options above, with the exception of hiring someone full time for your team, a fractional CMO becomes an integral member of your marketing team and provides you with the same level of expert marketing leadership that a full-time member would, but for a fraction of the cost.
But no company can do everything at once, do everything right and expect to do it. Is your company considering adding a fractional CMO to its executive team? Let's connect to analyze if a fractional CMO with an authentic brand is the right choice for your company. As Form W-2 employees, the team members of a fractional CMO organization are deeply committed to providing consistent, high-level services and to collaborating with their colleagues. A fractional CMO should be hired when a company cannot afford a full-time CMO or execute the marketing campaigns that the CMO identifies, or simply does not need a CMO due to the relative simplicity of the company's marketing.
Since a fractional CMO is only needed on a per-project or part-time basis, companies can avoid the costs associated with hiring a full-time employee, such as benefits, office space, and equipment. Without experienced marketing leadership, growing companies sometimes struggle to answer these four questions. Authentic Brand is an organized fractional CMO company. The functions of a fractional CMO and a marketing director are similar in that they are both responsible for marketing (you guessed it), but there are some key differences that set them apart.
The cost of a fractional CMO depends on your level of knowledge and experience, the number of working hours, and the scope and duration of the project. The path to becoming a fractional CMO is different for everyone, but it will involve years of experience leading the marketing strategy and the marketing team. We would like to introduce you to the fractional CMO and what someone with this position can do for your brand. In most cases, these agencies are simply relabeling the role of the account manager, manager, or strategist as a fractional CMO.