A marketing director (CMO) is the corporate executive responsible for the marketing activities of an organization. A marketing director is responsible for overseeing the planning, development, and execution of an organization's marketing and advertising initiatives. They play a vital role in the growth of a company and have important responsibilities that range from creative influence to business strategy. The primary responsibility of the marketing director, who reports directly to the executive director, is to generate revenue by increasing sales through successful marketing for the entire organization, through market research, pricing, product marketing, marketing communications, advertising and public relations.
A marketing director is a corporate executive who is tasked with overseeing the marketing activities of an organization. Other terms used to refer to the director of marketing include director of marketing and director of global marketing.